INNOPREFAT

Now, Monteloeder puts to the disposal of their potential partners/clients the methodology, tools and proprietary health platform to transform their health ingredients into digital health solutions. In this sense, Monteloeder´s digital task force can work with the client on several different scenarios:
1) Digitalization of an already-developed product
2) Incorporating digitalization in the developmental phase
3) Developing a product from scratch.

Economic rationale / Business Model

Monteloeder is a b2b2c company; its proposal is aimed at companies that wish to be a part of the digital revolution in personalized health, with a more consumer-centric approach. The consumers want products with proven efficiency. With digitalization, companies gain the ability to remain attached to the consumers and learn from them to improve their current products or create new ones based on the consumers’ needs.
In this respect, the cosmetic industry has already adopted this new form of customer-centric solutions. Many apps and devices are being developed in order to provide individualized solutions to the consumers. Soon, other nutritional sectors will realize the value of this proposal, and will include them into their product portfolio.

The project is articulated around three dimensions:
• A superior PRODUCT with extensive and rigorous scientific support to demonstrate its effectiveness.
• Technology to enable interactions with the consumers and obtain contextual information (external, personal) in order to tailor the health ingredient. 
• The use of new MOBILE TECHNOLOGIES to manage consumer user experience and improve their adherence.

Financing details

Financing source: Private

The promoter has applied or has the intention to apply for EU or EIB financing related to this project

Existing or potential bottlenecks for the realisation of the project / Potential risks

Potential risks

• Monteloeder could not be able to reach the level of production to attend the demand created, MetabolAid’s final stages of the production are carried out at Monteloeder´s facilities. If the demand is higher than our current capacity a further investment in machinery and human capabilities. 
• A demand higher than expected can lead to cash problems.Although Monteloeder has a wealthy cash, if the demand was higher than our capacity we would need cash for more machinery and HR.

Project additional information

MARKET OPPORTUNITY
This moment is a great opportunity for the supplement and nutraceutical market. Nutraceuticals have always been in between the food and pharmaceutical industries, being more than a food ingredient but not as clinically validated or robust as a pharmaceutical. Therefore, digitalization allows the nutraceutical to stand out, by proving to the consumers the effect of a natural, nutritional product. For the first time, supplements and nutraceuticals can become the main actor in the paradigm shift from palliative medicine to prevention, while the incorporation of digital devices allows consumers to measure and track the effects of the supplement on their health, allowing behavior changes towards healthier alternatives.