B2B-Platform for Pre-Owned Tooling Machines

2019-09-28 浏览次数：152次

项目基本情况

技术名称：	B2B-Platform for Pre-Owned Tooling Machines
技术类型：	Patented
所属行业：	Others
项目地点：	Germany
技术成熟度：	Ready for Mass-production
需求报价：	200.0万美元万美元

技术成果简介

技术成果简介：

Project description

matoopa is a successful e-commerce platform for new tools, machines and parts. As a next step we’d like to extend our position towards a sales platform for the huge market of used tooling machines.

Tooling machines generally are a major investment for manufacturing companies with accordingly a vivid market for pre-owned and refurbished machines. Despite of this promising starting point, an ebay-like international market place for the trade of used machines has not yet been established. With matoopa’s already existing team, technology and knowledge of the market and with according financial coverage we see ourselves in a perfect jump-off position to become this platform.

Economic rationale / Business Model

Customer Segments and Revenue Streams

The primary customers of the matoopa platform are sellers of used tooling machines. As a much frequented platform, the site also attracts branch-specific advertisement customers.

Revenue accordingly is created by fees paid from the machine sellers in order to be allowed to place their offerings on our platform and by advertisement fees.

Channels

Customers are approached directly at competing platforms and classic print media. A standard matoopa retail customer for new tools is a potential customer for our customers (machine sellers) which enables a unique value proposition.

Key Ressources

A state-of-the-arte e-commerce environment for web shop, product data, merchandise management, controlling and payment as well as IT-infrastructure is widely reusable from the already existing matoopa retail site which facilitates efficient cost structures and know-how transfer.

Financing details

Project financing secured: EUR 0.20 million (20 %)

Financing source: Private

The overall budget to become a major player in Europe’s pre-owned machine market is 1000 k€, whereas the expenses for the website add up to 100 k€, 600 k€ are used for advertising the platform and 300 k€ to cover operational costs before the platform reaches break even point.

As financial means we accept loan, private equity or convertible bonds.

Existing or potential bottlenecks for the realisation of the project / Potential risks

Our sales approach foresees to acquire customers from competing, local platforms and non-digital media.

Current platforms are not asking for exclusivity, hence acquiring new customers is expected to be uncomplicated, as sellers increase their reach by selling on different platforms. Bottleneck: customer acquisition could turn out to be more cumbersome than expected because of competitors’ countermeasures.

Project additional information

Side information

- The worldwide market for tooling machines in 2017 was 69.2 Billion USD.

- There are no reliable numbers for the market size of pre-owned machines, however, an educated guess results in 10 Billion USD roughly.

- A local competitor that focusses on the German market takes annual fees of average 80 Euros per month with roughly 5.000 sellers yielding in an annual turn over of 4.8 millions for Germany only.

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